In his landmark book Thinking, Fast and Slow, Daniel Kahneman changed the way millions of people thought about their brains and caused headaches for a lot of market researchers in the proc...
Your brand or client is facing a challenge; a new product launch, product re-positioning, a disconnect between customers and team, and to solve this you need to turn to the market for new insight.
Ever argued with your better half and wondered why you both have such different recolllections of a past event? Deep down you know that your version is the t...
How exactly do you tell the most compelling story, and create the greatest impact with the raw video content you’ve captured? Our...
With declining market research participation, response rates and quality - one of the biggest
An introduction to finding video research respondents
7 ways to avoid false memory bias in surveys
Making great edits from smartphone video
How to series: Consistent 70% + survey completion rates
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