Researching, fast and slow

In his landmark book Thinking, Fast and Slow, Daniel Kahneman changed the way millions of people thought about their brains and caused headaches for a lot of market researchers in the proc...


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An introduction to finding video research respondents

Your brand or client is facing a challenge; a new product launch, product re-positioning, a disconnect between customers and team, and to solve this you need to turn to the market for new insight.


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7 ways to avoid false memory bias in surveys

Ever argued with your better half and wondered why you both have such different recolllections of a past event? Deep down you know that your version is the t...


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Making great edits from smartphone video

How exactly do you tell the most compelling story, and create the greatest impact with the raw video content you’ve captured? Our...


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How to series: Consistent 70% + survey completion rates

With declining market research participation, response rates and quality - one of the biggest


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